“We saw this as an opportunity to let people know, rather aggressively, that we are in it for the long haul,” says Jorge Blanco, creative director at Davines. In July 2022, the Italian, family-owned brand launched We Stand / for Regeneration, a hair and body wash, and physical manifesto for its commitment to regeneration. Rotational grazing, which allows animals to graze for short periods of time before moving elsewhere, is another key principle.ĭavines is one of the brands aiming to take on the problem. The clue is very much in the name, it’s an agricultural methodology that regenerates the soil rather than depleting it via practices including cover-cropping (planting to feed the soil in between harvests), crop rotation (planting different crops on the same land over time to increase soil nutrients), composting, and no-till (not digging and turning the toil). Damaged soil, however, releases carbon back into the atmosphere, which contributes to the warming that we’re already experiencing.Īs the importance of soil becomes clearer, several beauty brands are beginning to commit to a better way of doing things: regenerative agriculture. And when they absorb carbon, they send it to their roots and it gets stored in the soil, which is exactly where it needs to be. As most of us know, we breathe out CO2 (carbon) and plants absorb it. Not only do we need healthy soil to grow healthy food and raw ingredients, it’s also a vital tool in the fight against climate breakdown. While the production of f rankincense, often used in fragrance, is expected to halve in the next 20 years as unsustainable cultivation has led to a devastating decline in new tree growth.īut it’s not just harvesting that has an impact, the agricultural methods used to grow natural ingredients in the first place are depleting and damaging our soil, and that’s a serious problem. The production of palm oil, which is in everything from shampoo to toothpaste, is believed to be responsible for 8 per cent of the world’s deforestation between 19. The beauty industry depends upon nature, and it has a habit of overexploiting it too. Willow, grapes, lavender, rose, almond, aloe, lemon, corn and rice are just a fraction of the natural resources used by the beauty industry to create cosmetics, hair care and skin care. ![]() When we’re all espousing the benefits of scientific-sounding ingredients like glycolic acid, retinol and ceramides, it’s easy to become divorced from the fact that so many of the raw ingredients used in beauty products come straight from nature.
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