Web readers have well-honed BS meters, so don’t exaggerate or you’ll lose credibility. Make your subheads intriguing as well as informative. They act as “mini headlines” to keep them moving through the rest of your content. Learning how to write headlines is vital for getting readers to check you out in the first place.Īnd learning how to write subheadings is vital for keeping readers engaged. Break up your content with compelling subheads There are few easier ways to make your content more readable.Įven complex content can be made much more reader-friendly with the simple introduction of lots of white space.įeature one idea per paragraph, and keep them short - three or four sentences at most.Īnd try writing some paragraphs with only one sentence. It just takes a few minutes to turn an overwhelming mass of text into a post that engages the reader and pulls her in. Once you’ve done that, use the following easy design techniques to make your content much more reader-friendly. It helps scanners move from point to point and decide where they’d like to dive in deeper. That means stating your conclusion first, then supporting it with the sentences that follow. Structure your paragraphs in the inverted-pyramid style. It’s a great way to keep people coming back for more, and your reader will find it easier to digest your content if they get it in portion-controlled sizes. If you want to cover a complex topic, consider breaking it into a series of posts. To write successfully for the web, you need to forget some of what you learned in English composition class.Īccept that people scan web pages, rather than read them in detail, and work with this reality rather than fight it. What can you do to engage your readers so they lean into your content, stay on your pages, and interact with your information? Make it snappy Television, by contrast, is a “lean back and let it wash over me” medium. The web is a “lean forward and participate” medium. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. Jakob Nielsen’s seminal web usability study from 1997 showed that 79 percent of web users scan rather than read. Writing less and styling your text so it’s easy to read could be all you need to do to attract and hold attention. Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.Īctually, the solution may be a lot easier than you expect. It’s enough to send a writer into deep depression and wipe out motivation to keep producing great content. No comments, no tweets, no sharing on Facebook. You finally hit “publish,” and what happens? You know they’ve got to be right to attract the audience you want. Published on Combining Tasks to Save Time or Nah.Your precious words. Make it Snappy’s tracks 153 - What's the Purpose, Really? Whether it's actual, “on-air” productivity coaching, or in-depth interviews with effectively productive people, you'll learn how real people can get productive, and live a life with purpose. Straight outta Tampa, Nick Snapp teams with local entrepreneurs and employees (just like you) to tackle the toughest time sucks and progress killers. The “Make it Snappy” Productivity Show is the only show that combines productivity with purpose, for entrepreneurial parents and ANYONE who wants their time back in this era, where overwhelm is normal and overtime is expected.
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